There are many Twitter accounts for Disney and their different outlets. There are also a lot of fan accounts and Disney quote accounts which have high numbers of followers.
The main verified Twitter account for Disney is @Disney.
They tweet a mixture of quotes with pictures from their films, release information, links to other relevant accounts and general information about the company and its work.
The account isn't very interactive with fans and seems to aim for more of an entertainment and informative approach. However, most of the posts have a very high retweet and favourite count, meaning that the public enjoy their tweets and like to share them with their followers.
They have a link to the official Facebook page on their Twitter to allow users quick access to the account that is proved to be the official one. As there are so many fan accounts for the company.
Disney's account for film releases is @DisneyPictures.
This account is very factual and seems to have the sole purpose of sharing information about releases. There is very little interaction, other than re-tweets of related accounts that are relevant to the films it aims to promote.
This account uses hashtags in Tweets that are related to a specific film, For example: #DisneyFrozen for any Tweet related to Frozen, which is released on the 6th December.
This account does get some retweets and favourites but they are hardly anything compared to the main Twitter account. I believe this is because the main account uses pictures and quotes to create fun Tweets that people want to share.
