Flash mob by the Cast of The Lion King!

Unsuspecting passengers of a Virgin Australia flight to Sydney were surprised to a seemingly impromptu rendition of "The Circle of Life" by the cast of The Lion King stage tour a couple of days ago. The video is set to go viral and already has over 700,000 views on Youtube. This simple idea has caused a stir on social media, and what would have been a stunt reaching just the people on the flight has turned into a massive publicity drive for the tour. This is thanks to the power of social media and the ability for hundreds to share the video on their profiles, making it go viral very quickly.

Whether intentionally or not the cast have successfully carried off a PR stunt that could help to sell a huge number of tickets for the already highly popular stage show.