This campaign highlights the importance of social media in modern PR. As it is for a company on the other side of the world it is unlikely that without the internet this would have become so widely seen even across countries. YouTube as a social network site also comes into its own here as the video can be shared across different platforms.
Sunday, 25 November 2012
Dumb Ways to Die
This Campaign by the Metro Trains Melbourne has received a great response across social media. The lovable characters and catchy song convey a very important message in an inventive and fun way. This makes audiences more likely to watch and share the company's message.
This campaign highlights the importance of social media in modern PR. As it is for a company on the other side of the world it is unlikely that without the internet this would have become so widely seen even across countries. YouTube as a social network site also comes into its own here as the video can be shared across different platforms.
This campaign highlights the importance of social media in modern PR. As it is for a company on the other side of the world it is unlikely that without the internet this would have become so widely seen even across countries. YouTube as a social network site also comes into its own here as the video can be shared across different platforms.
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