HMV Vouchers for Pizza!

A major news headline this week has been the announcement of HMV going into administration. This led to many being disappointed by the realisation that their vouchers were now worthless, as the company can no longer accept them. Many people had recieved these vouchers as Christmas presents and so there are a lot of them around at the moment.

A bar in Cork City in Ireland, Sober Lane decided to make use of this situation by running a promotional deal. One HMV voucher = one pizza! This was a really great PR idea and has led to them becoming the subject of many tweets and conversations. 

My week in parliament

Last week I was lucky enough to have a week's work experience in the House of Commons. I was working in the office of my local MP and I learnt so much about the importance of PR to their role. The job of an MP includes dealing with issues raised by their constituents, and I was very impressed with how thoroughly each case was dealt with by the MP and his team.

This experience really helped me to understand the importance of PR in a real working environment. Showing the constituents that he cares about the issues that are important to them is a very big part of the day to day work of the MP, and his reputation is vital to the success of his job. I am very grateful to have had this very beneficial opportunity.