Thursday, 17 January 2013

HMV Vouchers for Pizza!

A major news headline this week has been the announcement of HMV going into administration. This led to many being disappointed by the realisation that their vouchers were now worthless, as the company can no longer accept them. Many people had recieved these vouchers as Christmas presents and so there are a lot of them around at the moment.

A bar in Cork City in Ireland, Sober Lane decided to make use of this situation by running a promotional deal. One HMV voucher = one pizza! This was a really great PR idea and has led to them becoming the subject of many tweets and conversations. 



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