Resume Bar

A job-seeker, thirty-two year old Nick Begley,has created a CV chocolate bar in an attempt to get his CV noticed after becoming tired of rejections.He wrote in the heading 'Credentials that will satisfy any organisation's appetite.' This photo of his creation went viral on Reddit and has received over 3,000 comments.

His PR stunt has proved successful as he has now been offered a Marketing job in a New York based company. This is an example of how creativity can pay off. This stunt worked for Nick because it was unique, interesting and showed initiative.

Fisher Price's Giant Baby Bouncer

Fisher Price have created a giant baby bouncer to promote The Baby Show in London at the weekend. They used photography to gain publicity for the show and this raised a lot of interest. Parents with young babies were also given the chance to test the baby bouncer and see life through their babies eyes. 

This is a creative campagne which gets people talking and encourages interaction. Campagnes like this work well when they involve a creative idea and foster interest from the public.

Bing is for doing

In a new PR campaign for the search engine Bing.com the company are asking people the question 'what do you want to do today?' This is a very simple idea that is spreading across social media such as Facebook and Twitter.

They took this a step further when one man said he wanted to propose to his girlfriend. Bing helped him to do this by hiring a choir to sing her favourite song. 

This is a simple but very effective PR campaign. Flashmob videos such as this are becoming widely popular and are a very good way of gaining publicity.

Love it Light by Jean Paul Gaultier

Diet Coke recently launched a campaign to target the 20-29 year old female market. They hired Lexis and launched a limited collection created by fashion designer Jean Paul Gaultier. The campaign turned Diet Coke bottles into a must-have fashion accessory, drawing attention from their target market and gaining them new publicity for the brand.

I think that this campagne will encourage girls to buy diet coke as they will see the bottles as a fashion accessory. I also think that the campagne has raised the profile of diet coke and made it popular again. The colaboration was widley spoken about and also had a social media presence.