Fisher Price have created a giant baby bouncer to promote The Baby Show in London at the weekend. They used photography to gain publicity for the show and this raised a lot of interest. Parents with young babies were also given the chance to test the baby bouncer and see life through their babies eyes.
This is a creative campagne which gets people talking and encourages interaction. Campagnes like this work well when they involve a creative idea and foster interest from the public.
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