Chocolate Shoes

Saffire home made chocolates, a Norfolk-based chocolate company have come up with a popular campagne for mothers day. They have created 50 chocolate shoes modelled on designer shoes such as Christian Louboutin and Jimmy Choo. The shoes, which cost £700 each, are a life-size women's size 3 and covered in food glitter.

This has gained the company significant press coverage and social media attention. The Mail online has even called the chocolate shoes 'The Ultimate Mothers Day Treat.'

A campagne such as this is a great way of attracting attention for a company that may not have been widely heard of previously.

Taxi For Bieber

After Justin Bieber made headlines by turning up two hours late for his concert recently GetTaxi saw an opportunity for a PR stunt. They sent one of their Taxis printed with the slogan 'Taxi For Bieber' to his hotel to ensure he wasn't late for a second time.

This was a very clever PR idea which made use of a popular topic on social media. They also began the Twitter hashtag #TaxiForBieber which drew attention to the stunt.