Disney's Frozen

I was lucky enough to attend a press screening of Disney's new animated feature film "Frozen" on Sunday, 3 weeks before it's release. The screening was held in Leicester Square at the Odeon cinema. As you approached the cinema you could hear the music from the film and the front of the cinema had fake snow falling down to create a "winter wonderland." There were ice sculptures and real live reindeer! These features created a good source of content for traditional and social media content around the launch of the film to build anticipation and excitement. Those who attended the launch were treated to a live performance of the song "Let It Go" and also recieved "Frozen" goodie bags.

This event encouraged both social media and traditional media coverage. People who attended the launch were able to share pictures of their experience, whilst journalists and media created content to share through traditional means. Events such as this are effective in creating a sense of anticipation and excitement for the release of a film and those who attend are able to share content and get others talking about the film and getting excited about it.

Whilst at the event I used Twitter to talk about the film and share with my followers about the launch. I also posted about it on Facebook and shared photos on Instagram. This is an example of how events can reach a lot more people than just those who attend, making them a worthwhile PR tactic.

Analysis of Disney's Social Media

As a big Disney fan I have decided I would analyse a couple of their social media accounts.

There are many Twitter accounts for Disney and their different outlets. There are also a lot of fan accounts and Disney quote accounts which have high numbers of followers.

The main verified Twitter account for Disney is @Disney.

They tweet a mixture of quotes with pictures from their films, release information, links to other relevant accounts and general information about the company and its work.

The account isn't very interactive with fans and seems to aim for more of an entertainment and informative approach. However, most of the posts have a very high retweet and favourite count, meaning that the public enjoy their tweets and like to share them with their followers.

They have a link to the official Facebook page on their Twitter to allow users quick access to the account that is proved to be the official one. As there are so many fan accounts for the company.


Disney's account for film releases is @DisneyPictures.

This account is very factual and seems to have the sole purpose of sharing information about releases. There is very little interaction, other than re-tweets of related accounts that are relevant to the films it aims to promote.

This account uses hashtags in Tweets that are related to a specific film, For example: #DisneyFrozen for any Tweet related to Frozen, which is released on the 6th December.

This account does get some retweets and favourites but they are hardly anything compared to the main Twitter account. I believe this is because the main account uses pictures and quotes to create fun Tweets that people want to share.

Back to uni!

Hi everyone!

Here I am in second year, already! The past year has flown by in the best way possible. So much has happened, and I'm happy to say I passed my first year of uni well, and am back to start my second year blog.

On my blog this year I will be looking at social media campaigns that grab my attention, and also the impact of social media on the PR industry and how it is beginning to take over from traditional forms of media relations. I look forward to sharing my insights with you over the next few months!!

Chocolate Shoes

Saffire home made chocolates, a Norfolk-based chocolate company have come up with a popular campagne for mothers day. They have created 50 chocolate shoes modelled on designer shoes such as Christian Louboutin and Jimmy Choo. The shoes, which cost £700 each, are a life-size women's size 3 and covered in food glitter.

This has gained the company significant press coverage and social media attention. The Mail online has even called the chocolate shoes 'The Ultimate Mothers Day Treat.'

A campagne such as this is a great way of attracting attention for a company that may not have been widely heard of previously.

Taxi For Bieber

After Justin Bieber made headlines by turning up two hours late for his concert recently GetTaxi saw an opportunity for a PR stunt. They sent one of their Taxis printed with the slogan 'Taxi For Bieber' to his hotel to ensure he wasn't late for a second time.

This was a very clever PR idea which made use of a popular topic on social media. They also began the Twitter hashtag #TaxiForBieber which drew attention to the stunt.

Resume Bar

A job-seeker, thirty-two year old Nick Begley,has created a CV chocolate bar in an attempt to get his CV noticed after becoming tired of rejections.He wrote in the heading 'Credentials that will satisfy any organisation's appetite.' This photo of his creation went viral on Reddit and has received over 3,000 comments.

His PR stunt has proved successful as he has now been offered a Marketing job in a New York based company. This is an example of how creativity can pay off. This stunt worked for Nick because it was unique, interesting and showed initiative.

Fisher Price's Giant Baby Bouncer

Fisher Price have created a giant baby bouncer to promote The Baby Show in London at the weekend. They used photography to gain publicity for the show and this raised a lot of interest. Parents with young babies were also given the chance to test the baby bouncer and see life through their babies eyes. 

This is a creative campagne which gets people talking and encourages interaction. Campagnes like this work well when they involve a creative idea and foster interest from the public.

Bing is for doing

In a new PR campaign for the search engine Bing.com the company are asking people the question 'what do you want to do today?' This is a very simple idea that is spreading across social media such as Facebook and Twitter.

They took this a step further when one man said he wanted to propose to his girlfriend. Bing helped him to do this by hiring a choir to sing her favourite song. 

This is a simple but very effective PR campaign. Flashmob videos such as this are becoming widely popular and are a very good way of gaining publicity.

Love it Light by Jean Paul Gaultier

Diet Coke recently launched a campaign to target the 20-29 year old female market. They hired Lexis and launched a limited collection created by fashion designer Jean Paul Gaultier. The campaign turned Diet Coke bottles into a must-have fashion accessory, drawing attention from their target market and gaining them new publicity for the brand.

I think that this campagne will encourage girls to buy diet coke as they will see the bottles as a fashion accessory. I also think that the campagne has raised the profile of diet coke and made it popular again. The colaboration was widley spoken about and also had a social media presence.

HMV Vouchers for Pizza!

A major news headline this week has been the announcement of HMV going into administration. This led to many being disappointed by the realisation that their vouchers were now worthless, as the company can no longer accept them. Many people had recieved these vouchers as Christmas presents and so there are a lot of them around at the moment.

A bar in Cork City in Ireland, Sober Lane decided to make use of this situation by running a promotional deal. One HMV voucher = one pizza! This was a really great PR idea and has led to them becoming the subject of many tweets and conversations. 

My week in parliament

Last week I was lucky enough to have a week's work experience in the House of Commons. I was working in the office of my local MP and I learnt so much about the importance of PR to their role. The job of an MP includes dealing with issues raised by their constituents, and I was very impressed with how thoroughly each case was dealt with by the MP and his team.

This experience really helped me to understand the importance of PR in a real working environment. Showing the constituents that he cares about the issues that are important to them is a very big part of the day to day work of the MP, and his reputation is vital to the success of his job. I am very grateful to have had this very beneficial opportunity.