A study by Newsworks has found that 60% of twitter users read news channels on Twitter that they wouldn't read in print.It was found that more than half of Twitter users follow at least one UK national newspaper. 43% said they actively post links to articles and 57% retweet stories that interest them.
The results of this study show the growing importance of new media, and how old media is now integrating with social media and being viewed on new platforms. I am very interested to see how this trend continues and whether social media and online news sources will eventually completely take over from print.
Further details of the results of the study can be found here: http://www.thedrum.com/news/2014/03/04/60-twitter-users-engage-newsbrands-social-network-they-wouldnt-read-print-study-says

No comments:
Post a Comment