A campaign to mark the release of Disney's "Frozen" on DVD saw children being offered the chance to adopt a snowman. Snowmen were set up in Covent Garden on Wednesday, the morning of the last day of winter, and were said to bring a solution to the snow-less winter seen by the capital this year.
The campaign was noticed on social media before it even began with people tweeting sightings of the snowmen being delivered. This is a prime example of how quickly news can be picked up on through social media
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