Dear Future Mum...

15 Down's Syndrome sufferers star in an emotional video for World Down Syndrome Day today that has been viewed 1.2 million times in a week, and is being shared all over social media. A concerned mother-to-be emailed the National Association of People with Down Syndrome asking what she can expect her future child's life to be like living with down syndrome. The film was created by Saatchi and Saatchi and is made up of clips of people with down syndrome telling the mother not to worry and that her Son will still be able to live a happy life.

This video addresses the concerns of the mother whilst raising awareness of the condition and spreading the word about World Down Syndrome Day. Video content such as this is a very helpful PR tool to get an important message across, and as it appeals to people's emotions they are likely to share it on their own social media after viewing it.