Disney On Ice's Instagram Tactic

Disney On Ice have been embracing the power of social media by encouraging people to take pictures amongst Disney characters on their advertisements and posting them on Instagram. The trend takes a very simple idea but creates publicity with people sharing the photos online. The hashtag #DisneyOnIce on Instagram has been linked to the photos and they appear amongst pictures from the shows. The PR tactic is successful because it creates a fun activity in getting children involved in the social media activity whilst gaining publicity for the show.